Now Here's Marketing For You!

From DM News:

Disgruntled Company Wages War at MTAC With T-Shirt Campaign

May 16, 2002

WASHINGTON -- Attendees to the usually orderly Mailers Technical Advisory Committee reception here at the National Postal Museum were greeted by a banner that included a drawing of a postal official using a vacuum to suck money out of a man's wallet. Bewildered postal officials and major mailers entering the affair were also handed T-shirts and postcards using similar imagery by representatives from a law firm representing CIGI/Consumer Insurance Group Inc., a small insurance company suing the U.S. Postal Service over its revenue assurance program.

I love this kind of stuff!


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by Steve Hall    May-16-02   Click to Comment   
  

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