Don't Change Your Agency

This article offers some intelligent insight into some of the things we can all do to fix and save client/agency relationships. There's just too much needless shifting of accounts going on.

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The Online Spin - Friday, July 26, 2002
Do You Need a New Ad Agency?
by Tig Tillinghast
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There is a lot of relationship shifting in the online agency
world. Client-agency relationships aren�t so much �marriages�
as they are dates who �go steady.� Heck, a lot of agency
relationships are one-night stands.

What do you think? Read the rest of the Spin and
post your comments at:
http://www.mediapost.com/eNewsletters.cfm?Nid=1897

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by Steve Hall    Jul-26-02    




I'm Gonna Miss Those Bare Midriffs...

Britney backlash? New crop of teen pop queens reject sex-symbol status.

Since Britney Spears arrived on the music scene three years ago, pop music has molded its teen queens according to three Bs -- blondness, beauty and bustiers.

But a new crop of female singer-songwriters is challenging the notion that you have to bare your navel and cavort in tight clothes to be sexy and successful in pop music. Over the last year, Michelle Branch, Vanessa Carlton and Avril Lavigne have been dominating the charts by putting more of the focus on their music.

From boston.com


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by Steve Hall    Jul-26-02    




Don't You Love the Web!

Boston.com / Education Yale accuses Princeton of Web prying.

WASHINGTON - Yale University officials yesterday called on the FBI to investigate unauthorized snooping by members of Princeton University's admissions staff at a Web site Yale set up to inform applicants if they had been admitted to the Ivy League school.

From Boston.com
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by Steve Hall    Jul-26-02    




Responsibility to My Creditors? Who Are You Kidding?


So this is what fiscal responsibility is all about today...

�Chapter 11 enables us to create the greatest possible value for our creditors, preserve jobs for our employees, continue to deliver top-quality service to our customers and maintain our role in America's national security," said John Sidgmore, president and chief executive officer of WorldCom, in a statement following the company�s chapter 11 filing.

So now it's about "creating value" for those owed money buy WorldCom? Creating value? They don't want value, they want their money!

This all sounds strikingly familiar to a client presentation by a clueless agency wind bag to an unsuspecting client:

"This new brand essence will enable you to create the greatest possible value to your target audience, preserve your current customer base, continue to deliver top-quality service to your customers and maintain your role as the leading provider of bullshit in your market space"

Not far off from reality is is?


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by Steve Hall    Jul-26-02    




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