A Little Data
Center for Media Research - Daily Brief states that:
Retail ticket sites comprised the fastest growing category between April and May 2002, increasing 25 percent to 18.9 million unique visitors, as reported in the latest comScore Media Metrix Ratings. The fastest growing ticket sites were: Movietickets.com, Fandango.com, and Moviefone.com. Similarly, fans searching for movie information also drove traffic to: Amctheatres.com, Regalcinemas.com, and Loewscineplex.com.
Can you hear the stampede of the X10 media planning department rushing towards these sites?