At Last...Some Good News About Online Media

Some good news about the online advertising world to counter yesterday's grim look :-)

Marsha Geller of MediaPost discusses a study done by DoubleClick stating that the top three Internet sites deliver more reach then the top three broadcast outlets.

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Just an Online Minute... Thursday, July 25, 2002
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While the most exciting topic of conversation this week may
be the blurred line between online content and advertising,
DoubleClick released the results of its Cross Media Reach
Study earlier this week, which are much more valuable.
Click below to read the rest of Just an Online Minute...
http://www.mediapost.com/eNewsletters.cfm?Nid=1882&s=163021

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Comments? Questions? Email me at masha@mediapost.com.
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Masha E. Geller
Editor in Chief
MediaPost Communications
masha@mediapost.com
www.mediapost.com

Now that's news I like to read about!


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by Steve Hall    Jul-25-02   Click to Comment   
  

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