Co-habitation: Dunkin Donuts and Home Depot

We've seen co-marketing, affilite marketing and all the other iterations of that. Now, we have co-habitation. I think it's brilliant. It takes the Mall concept even further. I mean, when was the last time you went shopping for only one thing? We want everything in on place. While, that may never be possible, Dunkin Donuts has made a step in that direction by placing complete stores inside Home Depots as a test.

Dunkin' Donuts tests store in Home Depot - 2002-08-20 - Boston Business Journal
--------

by Steve Hall    Aug-21-02   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments







Stanton Optical


Featured FREE Resource: