Co-habitation: Dunkin Donuts and Home Depot

We've seen co-marketing, affilite marketing and all the other iterations of that. Now, we have co-habitation. I think it's brilliant. It takes the Mall concept even further. I mean, when was the last time you went shopping for only one thing? We want everything in on place. While, that may never be possible, Dunkin Donuts has made a step in that direction by placing complete stores inside Home Depots as a test.

Dunkin' Donuts tests store in Home Depot - 2002-08-20 - Boston Business Journal
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by Steve Hall    Aug-21-02   Click to Comment   
  

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