Spelling Impaired Internet Users

In Martin Lindstrom's article on Clickz, he espouses the need to technically misspell your company name. Rather, he means, misspell your URL. No one types perfectly. Spend some time figuring out your company's common misspellings. Read on:

Do Your Brand a Favor: Misspell It!
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by Steve Hall    Aug-21-02   Click to Comment   
  

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