Not as Sexy as Brittany But I'll Still Look for the Ads

Mandy Shows There's Moore In Milk

Mandy Moore will be the latest celeb to sport a milk mustache when the 5'9" actress/singer's print ad for the "got Milk?" effort appears nationwide.

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by Steve Hall    Oct- 9-02    




Company Tests Parking Meter Advertising

�This is really an extension of the street furniture of bus shelters and kiosks"

The New York firm is one of two who have been given the go-ahead to test advertising on 500 parking meters along a stretch of Third Avenue on the Upper East Side between 67th and 86th streets. Snap Marketing has permission to sell advertising on parking meters on a stretch of Broadway on Manhattan�s West Side. The one-year test began Oct. 1.

Wouldn't this be even more effective if it worked with a potential database that was wired into the EZ Pass so that specific advertising messages could be delivered locationally based on the cars EZ Pass database. I know we're not there yet, but I think it would be a fascinating combination of technologies.
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by Steve Hall    Oct- 9-02    




Intriguing: Who's Right On Ad Revenue Projections?

News Corp. says worst may be over

Analysts dampen hopes of ad recovery

Obviously, this strange economy we are in is not going to end anytime soon.
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by Steve Hall    Oct- 9-02    




Watch Out Broadcasters

A recent study on the penetration of DTV set top boxes and PVR's:

PVR Market Projections

According to a recent report from Strategy Analytics, the worldwide digital television set-top box market will rise from 970,000 units this year to over 29 million by 2008. Strategy explains that by 2008, 21 million digital TV set-top boxes will be "basic" personal video recorders (PVRs) making satellite connections and 8.01 million will be "broadband media centers" making cable connections.

Not that this report is a surprise, but if the broadcasters and advertisers react to this trend as slowly as they have to the change over to HDTV, we are all in big trouble. Television advertising is going to change drastically over the next five years and old models are going to die a fast death.

See my earlier post on one possible future of advertising


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by Steve Hall    Oct- 9-02    




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Don't Ask, Don't Show?

So...this is the state our news organizations are in. Just because the White didn't specifically ask for the President's speech to be covered, they did not air it.

What the hell happened to news organizations determining what is news rather then being told what news is?

Bush Talks, But Networks Speechless (washingtonpost.com)
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by Steve Hall    Oct- 9-02    




Carat Interactive's Sarah Fay Evangelizes

Although they didn't hire me for a recent job opportunity :-), Carat Interactive and Sarah Fay have always been on the top of my list in terms of producers of great online campaign work. Not that I agree with everything here but...

The president of the "Media Agency of the Year" talks about an e-mail campaign created to the launch the Palm i705.


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by Steve Hall    Oct- 9-02    










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