Microsoft's Botched Switch Campaign

I wasn't going to write about this because everyone else in the world has already. But, I guess that is also the reason I have to write about it. I can't be left out. AND, I relish any opportunity to advance Apple...even though I am stuck with a Wintel box. So what do I have to say about all of this?

I find the whole attempt so idiotic and poorly thought out and the fact that they couldn't even find an actual "non-switcher" is hilarious!

Just goes to show that all original campaign ideas have been done. (OK, there are a few left) All we can do now is copy. Well, Redmond did a very bad copy job!
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by Steve Hall    Oct-15-02    




Fake Logo of the Day

Courtesy of False Advertising

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by Steve Hall    Oct-15-02    




And Now For Some Really Dreary News

Marketers Gather to Talk of Coping With Tough Times
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by Steve Hall    Oct-15-02    




DoubleClick and Macromedia Get Together on Rich Media

Macromedia - Press room : DoubleClick and Macromedia Form Strategic Alliance to Develop Rich Media Solutions to Improve Effectivness of Online Advertising

Great...now we can MEASURE how annoying rich media REALLY is...:-)
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by Steve Hall    Oct-15-02    




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Merger Insanity

When will agencies...or any company for that matter, realize that bigger is not better:

PUBLICIS CLOSES AD AGENCY THAT CREATED SANTA ICON

The legendary advertising agency that created the rotund, red-coated Santa in 1934 for Coca-Cola is being shut down after 96 years.

Is the advertising world really all that much better now then it was 10-15 years ago when we had many more independents? Yea, yea, we have a whole new medium, but do we really need the ridiculously huge conglomerates we have to day for the industry to survive. Now, I'm not an economist, but if just doesn't seem to be working to me.

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by Steve Hall    Oct-15-02    










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