Masha Gellar comments on an email study done by Quris, Greenfield Research and Executive Summary. I point to this all in good fun and to point something out.
"The study concluded that - get this - �well-executed permission email positively affects brand attitudes.�
Forgive the monosyllabic reaction, but DUH!?!"
Here's my reaction in support of the study: Common sense, i.e. a hypothesis, wouldn't be common sense unless it was grounded in some in some basis of fact. How do you determine fact? You do a study to confirm your hypothesis.
UPDATE: And here is a response from the man himself. The ever famous Rick Bruner