Yes, there are some companies out there who have done marketing right. Who have created a brand so strong that they have created company evangelists that sing the praise of the company through your basic word of mouth advertising.
Does this just happen by accident? No. It takes a lot of work for a company to get to this level of loyalty. Read this article from MarketingProfs to see how they do it.
The Customer Evangelism Manifesto
We have telemarketing. We have windshield litter. We have spam. We have Pop ups. Now we have Guestbook spam as discussed in this OnlineSpin article by Tom Hespos.
Have we as marketers gone crazy? Do we even care what the consumer thinks or wants? Do we even try to listen to our customers? Do we even care?
Yes. No. No. No.
Is it so difficult for marketers to realize that we hang up on your calls, we toss your litter in the trash. We click the close button of a pop up before it fills in (or for those of us lucky enough to be using Mozilla, we don't have to deal with it at all). And, no one will read guestbooks once they realize they are filled with spam.
Short sighted gains. Long term losses. That is the mindset we are in right now when it comes to marketing. The quick buck first. Long term brand loyalty be damned.
Some thing is very wrong here.