PVRs Will Change the Approach to Media Buying

From MediaPost:

"A leading TV research analyst says it's time for ad agencies to embrace the concept of PVRs and �proactive TV� as a revolutionary force in the media business."

I have written several posts on the topic of PVR's and the "time shifting" of media. It amazes me how so many people are still trying to stand by the old traditions of media. They are dying if not dead. We need to move on. Change is coming and rather then complain about it, let's embrace it.
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by Steve Hall    Oct-29-02    




AOL to Separate From Time-Warner?

I just read that Steve Case is telling his senior management that he would like to take back the unit spinning it off from the Time-Warner group. Now, I'm pretty illiterate when it comes to M and A issues but this one never seemed to be the right match from the start. And I guess that line of thinking has been born out. For whatever reason, AOL and Time-Warner have not clicked. Call it a culture class or irreconcilable differences. There are too many strings between the two that are hampering the growth of both. Bigger is definitely not better.

When alone, AOL was lithe, quick to grow and yes, had problems. But it appeared as though it had a singular mission: to be the biggest and the best packaged online experience. Well, it's certainly the biggest but far from the best. I say the best thing for AOL and Time-Warner is to split. Go off and do what each is best at doing. Doing it together is not working.

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by Steve Hall    Oct-29-02    




Shopping Trends for the Holiday Season

In a study conducted by the National Retail Federation and BIGresearch entitled The NRF 2002 Holiday Consumer Intentions and Actions Survey , consumers plan to spend an average of $649, an increase of 2.6 percent from 2001 projected spending.

"We expect pent-up demand for apparel and electronics to play a strong role during the 2002 Holiday season."

I would agree with this cautiously. Yes, there has been pent up demand caused by a slow economy and just the plain old need for things to be replaced. However, I do believe that given the economy, shoppers will be cautious and frugal.


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by Steve Hall    Oct-29-02    




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