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Ad Creatives Out of Touch With the Real World?

I found this interesting little viewpoint on how television advertising is perceived by the average consumer. And he is right. We portray people in very strange ways in attempting to sell products for our clients. Here's a taste:

"Doesn�t it strike you that the some people who produce television ads have a strange view of the world?

Take that dressed-as-an-executive woman with the matronising attitude who raises her eyebrows to the heavens when her husband is heard off-stage calling that he can�t find the car keys, or one of the children says she can�t find the shampoo."

"Then there�s the way fathers are presented in tv ads, as idiots, drunkards, boys in men�s clothing, and beings less capable than their own children of playing any game that requires intelligence. "

Great stuff.
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Written by Steve Hall    Comments (0)     Oct-24-02  

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