CNN.com Launches Un-Labeled Text Ads

In a News.com article, it is reported that CNN.com has begun placing text link ads in the upper right hand corner of their news pages. No big thing, right? Well, they are not labeled as "Advertisements" or "Sponsorships" which is misleading to the reader. I applaud the approach as text links can be effective but I do agree that they should be labeled as such. A CNN spokesperson says they soon will be.
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by Steve Hall    Oct-17-02   Click to Comment   
  

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