Despite Increased Internet Usage Gen Y Still Reads College Newspapers

In the post below, I make mention of national newspaper companies creating versions to target the Gen Y audience. A recent study reported on Yahoo by 360 Youth states that college students still look to their college newspaper for daily news and information. From the study:

Despite the impressive connectedness of the youth sector, students continue to read their campus newspaper on a regular basis, making it a highly targeted means for marketers to reach this age group. In fact, a study conducted by Student Monitor found that students prefer their print editions over the online versions, reporting only 8% visited their newspaper websites over the course of a month, while 45% of students had read at least 3 out of the last 5 issues of their campus paper and spend an average of 19 minutes with each issue. The College Explorer study found that 75% of all students read their campus newspaper, finding 25% have read all 5 of the last 5 issues.


--------

by Steve Hall    Oct-31-02   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments






Stanton Optical


Featured FREE Resource: