Online Dayparting Getting Play
Masha Geller covers the increasing prevalence of online dayparting now that AOL has joined the club.
It�s official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board. The latest from the beleaguered online giant is that they�re going to start selling ads by matching key programming areas on both its dial-up and high-speed services to specific time periods. Just like in broadcast.