Online Dayparting Getting Play

Masha Geller covers the increasing prevalence of online dayparting now that AOL has joined the club.

MediaPost Advertising & Media Directory

It�s official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board. The latest from the beleaguered online giant is that they�re going to start selling ads by matching key programming areas on both its dial-up and high-speed services to specific time periods. Just like in broadcast.


--------

by Steve Hall    Oct- 8-02   Click to Comment   
  

Enjoy what you've read? Subscribe to Adrants Daily and receive the daily contents of this site each day along with free whitepapers.



Comments









Featured FREE Resource: