Online Dayparting Getting Play

  • 1 min read

Masha Geller covers the increasing prevalence of online dayparting now that AOL has joined the club.

MediaPost Advertising & Media Directory

Its official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board. The latest from the beleaguered online giant is that theyre going to start selling ads by matching key programming areas on both its dial-up and high-speed services to specific time periods. Just like in broadcast.

Picture of Steve Hall

Steve Hall

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