Online Dayparting Getting Play

Masha Geller covers the increasing prevalence of online dayparting now that AOL has joined the club.

It�s official. Dayparts are a legitimate online targeting practice. Why? AOL is finally on board. The latest from the beleaguered online giant is that they�re going to start selling ads by matching key programming areas on both its dial-up and high-speed services to specific time periods. Just like in broadcast.

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by Steve Hall Oct- 8-02 Click to Comment

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