WB Gains Among Older Men

WB Gains Where Least Expected

But older viewers and men -- not the network's primary targets -- are helping to fuel much of the WB's ratings growth in the genre.

Reach to 18-49 and 35-54 demos are up. This is not all that surprising when you think about it. What "older" man wouldn't want the guilty pleasure of watching Katie Holmes of Dawson's Creek or the ever growing babes of 7th heaven, or any of the babes on Birds of Prey?

Now, even if you take all that sexism away, we all want to be young. What's wrong with any "older" person wanting to watch a so called "younger" show?
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by Steve Hall    Oct-28-02   Comments (0)