OK, OK...so Apple has moved on from Think Different to Switch. IBM has wasted no time in bringing back it's early maxim of "think" as in computers that think for themselves.
IBM Starts Think-ing
Just days after announcing a whopping ad campaign to hype its new computer initiative, IBM (Quote, Company Info) took the wraps off a marketing strategy centered on its "Think" mantra.
Did you know that politicians this season have spent $900 million on ads? That's just on TV! That figure is double what was spent on mid term elections 4 years ago. Do you remember any of these ads? Did they tell you anything? Did they make your candidate look promising? Do you care?
Just think what you could have done with $900 million!