Wired for the Future
New York Daily News, Friday, 11/08/02
[Second item] Wired magazine is surviving the falloff in tech and Internet advertising, with December the fattest issue since April 2001.
Entertainment Weekly Gets It Right
CBS.MarketWatch.com, Friday, 11/08/02
The Time Inc. magazine's circulation is up to 1.6 million, from 1.5 million last year, and ad pages are up 2.3%.
We need more news like this!
In an article from the Boston Globe, it is disclosed that three marketing firms developed marketing programs to promote Neurontin (an adjunct epilepsy drug) for uses not approved by the FDA there by allowing the drug maker to make more profit while attempting to stay out of trouble.
Neurontin marketing plan disclosed
Court documents show that drug giant Parke-Davis hired three outside medical advertising and education firms to develop strategies for promoting its epilepsy drug Neurontin for unapproved uses, tactics that included continuing medical education classes for physicians, "home study kits" for doctors who couldn't attend meetings, prepaid calling cards that would trigger recorded messages about Neurontin, Web sites, and special supplements to medical journals.
Stories like this just destroy any possible trust relationship between marketer/company and the consumer.
A company called PaymentOne has set up a business in which consumers can charge online purchases to their phone bill. This is of benefit since it allays fears among some consumers about providing their credit card number online.
According to a June survey (chart left) from Taylor Nelson Sofres, the main reason US consumers do not shop online is they don't want to give credit card details or fear related security issues.
In emarketer interview with PaymentOne CEO Joe Lynam, he explains the process of how his company lets consumers charge online content and internet access fees to their phone bill