Ask Jeeves Hits Outdoor

Ask Jeeves Launches Outdoor Ad Campaign

Search engine Ask Jeeves (Quote, Company Info) is taking the wraps off an advertising campaign Monday that skips the expensive TV commercials it used in its early days in favor of more sensible guerilla marketing and outdoor advertising.

It's nice to see a dot com on billboards again.

by Steve Hall    Nov-15-02    

The Best Blogging Story You Will Ever Read

1. Nick gets pick pocketed in Circuit City. Loses wallet.
2. Nice New Yorker finds Nick's wallet and calls friend's number. Friend does not know where Nick is.
3. Friend calls Nick out of concern.
4. Friends of Nick Denton get concerned because he hasn't blogged in 24 hours! (the horror) Could he be kidnapped?
5. Nick (who is safe the whole time) uses PayPal to track the thief.
6. Nick himself blogs about the entire incident.

Only in the Blogosphere...


by Steve Hall    Nov-15-02    

Advergames: Product Placement Game Style : Will 'Adver-Gaming' Take Off?

Playing interactive video games online isn't just fun and entertaining for players. For companies and marketers, online games are becoming yet another avenue to attract a consumer's attention � and make a sales pitch.

I'm not much of a gamer but there are some good points in this article about time spent with the medium and the potential of it as an advertising medium. Worth a read.

by Steve Hall    Nov-15-02    

Satellite Radio Not Taking Off

XM Satellite Radio Lays Off 80

Strapped with mounting programming costs and limited financing, XM Satellite Radio Thursday said it had laid off 80 of its 480 employees and is seeking additional financing in order to fund the start-up company beyond first quarter of next year.

XM and Sirius Radio are great ideas but their business models are threatened by the recent announcement of a technology that will enable terrestrial radio stations to broadcast digitally as well. Of course, the terrestrial stations will, unlike satellite radio, still have commercials but they will remain free.

Also, it seems as though manufacturers could have done a better job with the consumer equipment as well. Do you really want another box in your car? Why can't they integrate XM or Sirius into the chassis of the existing AM/FM units. Would it be that hard? Maybe they have, I just haven't seen them yet. Then, there's the subscription fee. While it's "only" about $10 per month, there are so many "only $10" services for consumers to choose from. This one apparently is not enticing enough.

As with the slow adoption of fee based Tivo-like services, it would appear that consumers, aside from premium cable, don't want to pay for entertainment they have always had for free. They'll just suck it up and wait for the commercial break to end.

by Steve Hall    Nov-15-02    

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