Monster.com to Return to Super Bowl for 5th Straight Year
BOSTON--Monster.com said on Tuesday it has purchased at least one 30-second spot during the Jan. 26 broadcast of Super Bowl XXXVII on the ABC network. The appearance during the game will make the fifth consecutive year that the company, a unit of TMP Worldwide, has advertised on the game.
The spot, currently in development from Monster.com lead agency Arnold in Boston, will stress the ways Monster connects job seekers and employers at all levels in a wide range of industries; the work is likely to retain the client's current "Never settle" positioning, according to Monster.com svp, marketing Peter Blacklow.
Let's just hope the spots are as good as the parodies floating around out there.
In an article on MSNBC by Michael Rogers, dramatic changes in how teenagers, who do not know a world without the internet, will consume media. The changes will be quite radical and they are just around the corner.
There is always change from generation to generation. But this pending change in the way people will consume media is so big that when the 15 year old of today becomes the 30 year old business person and consumer of tomorrow, they will find it unfathomable how we could actually get through daily life with the "lame" conventions of today. It will be a dramatic change to say the least.
Now the Watts Wackers of the world know this but are you ready for it? Are you ready to completely change the way you communicate via marketing? Because what works today will be dead on arrival in 5-10 years.
So now we are going to have ads that talk to you based on your online activity and your demographic profile. Can you imagine what the porn industry is going to do with this?
How'd you like to be sitting in your office one day (in clear audio range of co-workers) and suddenly you hear:
"Hey honey, I noticed that you were having trouble closing the 3,000 porn pop ups that were attacking you last night when you "accidently" went to our site. Can I interst you in some of our sex tools?"
Another good reason to keep your speaker turned down.
Advertising That Knows Where You are
New Celeb Mag a Newsstand Star
Early word on In Touch Weekly is that the new celebrity magazine soared to a newsstand sale of around 460,000 copies after just a month of publication.
In Touch, which looks a lot like Us Weekly but has a softer touch in reporting on the stars, is said to have grown so quickly that it hit 460,000 with the issue fronted by "Diana's Secret Love Story."
Ad spending on the rise in 2002
Advertising spending rose 3.8% through the first nine months of the year compared with a year ago, according to preliminary figures released Monday by Nielsen Monitor-Plus, a service of Nielsen Media Research.
Growth rates across the 11 reported media ranged from 2% to nearly 10%, but spending on syndication, national newspapers and the Internet declined. Leading the pack were local newspapers, which grew 9.5%. Network television jumped 7.9%, and network radio jumped 7.3%. Others showing growth included Hispanic TV (4.3%), cable TV (3%), national magazines (2.2%) and spot radio (2.1%). National newspaper spending fell 9.3%, followed by syndication, which lost 8.7%, and the Internet, which lost 1%.
The biggest improvement in terms of dollars came from auto companies, the movie industry and the wireless industry.
Neilsen Press Release