Advergames: Product Placement Game Style

ABCNEWS.com : Will 'Adver-Gaming' Take Off?

Playing interactive video games online isn't just fun and entertaining for players. For companies and marketers, online games are becoming yet another avenue to attract a consumer's attention � and make a sales pitch.

I'm not much of a gamer but there are some good points in this article about time spent with the medium and the potential of it as an advertising medium. Worth a read.
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