Advertising a Genetic Trait?

It's a stretch, but some facts here make an interesting case.

TWO GENERATIONS SHARE PASSION FOR ADVERTISING Microbiologists may never locate it, but evidence exists there is an advertising gene. It has expressed itself in the cases of the Jordans (Jim, J.J., et al) and Deutsches (David and Donny) and also can be found lurking in the DNA of the Emmerlings.
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