And Now the Serious Side of @d:tech

Yahoo's chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting.

Dayparting Can Boost Ad Campaigns

He said an advertiser like Budweiser might do a good job of reaching consumers at home with TV and print; on the road with radio; and at play with outdoor advertising. However, when it comes to work hours, taking up a large chunk of the day, the advertiser is mostly absent.

More on this from a previous post.
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