HP Launches New Campaign. Spends Heavily Online

Cross post by Olivier Travers from my other site:

MarketingFix: HP to Spend Big Money on Multi-Channel Campaign

Two Flash ads can be seen as I'm writing seen on Yahoo. It's one of these experiments Yahoo wants feedback about. I didn't figure it out instantly, but the right part works as a scrolling menu that changes the content in the center as you navigate through it. I'm not sure it's as usable and explicit as it could be, and the fact that the navigation is separated from the ad content is unusual.


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by Steve Hall    Nov-18-02   Click to Comment   
  

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