« Oct-02 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  | Dec-02 »

Europe Catches Up With U.S. on Tobacco Advertising Limitations

Forbes.com: EU Vote Brings Tobacco Advertising Ban Closer

A crackdown on tobacco advertising in the European Union came a step closer on Wednesday when Members of the European Parliament (MEPs) backed a ban on cigarette promotion in a wide range of media.

And from David Byrne, European Commissioner for Health and Consumer Affairs:


"What we are looking at today is, probably, the legislation which bans advertising of tobacco in newspapers, magazines, periodicals, on the radio and Internet. I am very, very pleased about this.This will help reduce tobacco consumption by removing the image that tobacco is 'cool'. I predict that this legislation will be in final form by next summer."


Related:

       EU ban on cigarette advertising clears parliament - EU Business       EU Parliament backs tobacco advertising ban, health ministers ...  - AFX Press       European Union Seeks Tobacco Ad Ban - Seattle Post Intelligencer       San Francisco Chronicle - CNN Europe - and more »


--------

by Steve Hall    Nov-20-02    




Newspaper Ad Revenue Up in Q3

At Long Last: Ad Revenue Edges Up In 3Q

After six quarters of negative year-over-year comparisons, newspaper ad spending edged up 1% to $10.7 billion in the third quarter, according to the Newspaper Association of America's preliminary estimates released Tuesday. On the down side, help-wanted woes continued to partly offset gains in other categories.

Every little bit counts.
--------

by Steve Hall    Nov-20-02    




More on Trash TV

Victoria's Secret to Keep Heating up the Networks

It is the kind of ratings battle that could only take place on American television: the finale of "The Bachelor" versus the second annual televised "Victoria's Secret Fashion Show" -- or, to put it another way, true love versus skimpy underwear.


--------

by Steve Hall    Nov-19-02    




Pure Low Brow Guilty Pleasure

ABC to search for "Hot" hunks and babes

Marking the latest entry in a parade of gonzo "reality" shows headed to U.S. television, ABC will scour the nation in search of undiscovered hunks and babes to compete for top eye-candy honors in an upcoming series titled "Are You Hot?"


It won't apologize for being simply what it is: A Hottie-fest. The beautuful will not have to fake intelligence with dumb trivia contests and musical performances. The only trait needed to win this reality show is hotness. Now, say everything you want about the debasement of American society, but this is the purest form of slop we will ever see.

Yes, I will be tuning in.

Also, I think the folks over at AmIHot might want to check with their lawyers on this one.
--------

by Steve Hall    Nov-19-02    




And Now the Serious Side of @d:tech

Yahoo's chief solutions officer (OK, have we gone crazy yet with these CxO titles) spoke to the audience about the Internet as a supporting medium to others and the importance of dayparting.

Dayparting Can Boost Ad Campaigns

He said an advertiser like Budweiser might do a good job of reaching consumers at home with TV and print; on the road with radio; and at play with outdoor advertising. However, when it comes to work hours, taking up a large chunk of the day, the advertiser is mostly absent.


More on this from a previous post.
--------

by Steve Hall    Nov-19-02    




Fun at @d:tech

Shameless Who's Who @d:tech People Round Up from Executive Summary:

Ladies and Gentleman, the Internet advertising industry is back. That's my assessment from spending all day at @d:tech yesterday. I know CMR just reported that the Internet ad industry was suffering worse than the rest of the ad world, but I've never believed that CMR truly gets this industry. At least I've never partied with any of their execs at an @d:tech event. And last night, let me tell you, NY was partying like it was 1999.


But, did any business get done? And...I want to know more about this:

"...getting drank under the table (at) Modem Media's happening party by perhaps the loveliest old timer, who must remain nameless on threat of severe physical violence, which at this point I wouldn't put past her."


Sounds like a missed a good party!

--------

by Steve Hall    Nov-19-02    




Break the Myth: 18-34 is Not the Only Target Audience

Young creatives and media buyers everywhere: Read this article . Read this 5 times. Read this 10 times. Let it sink in. It will change everything you have been told about the "older" generation" and will make you realize that marketing money spent on this target is money well spent.

USATODAY.com - Some consumers want ads for a mature audience

Folks over 50 are being hailed as the new yuppies � about one-third of the U.S. population but controlling three-fourths of the wealth. They wield $1.7 trillion in annual buying power, according to mature-consumer consultants Age Wave Impact. They have a stranglehold over certain industries: 80% of luxury travel purchases, 48% of luxury auto sales, 41% of all new car and truck sales, 77% of prescription drug sales and 61% of over-the-counter drug sales.


--------

by Steve Hall    Nov-19-02    




Brand and Direct Can Co-Exist Online

A good article explaining the purpose and place for brand and direct approaches online. It's not one or the other. It's both.

Line56.com: Online Marketing and ROI

There lies the true beauty of Web marketing. The reason we are able to tie brand advertising and direct marketing so closely together is that we are able to collect data so much more effectively online than in the offline world. We know where people are going on our site, how long they're spending on each page, what they buy, what they don't buy, when and where they enter our site, and so on. We are also able to glean information such age, gender, zip code, job title, income level, marital status and more. This type of information is exactly what we need to craft messages specifically targeted to each consumer. The more we know about our customers, the more accurate we can be in our use of brand and direct messages.


--------

by Steve Hall    Nov-19-02    




A Day in the Life of a Stressed Out Interactive Agency Head

Humorous!

Tales of the E-City

We'll start by painting a picture of her. She heads up a small online media group housed within a larger media group for a full-service midsize agency owned by a holding company (say that 10 times fast). Anything that could be clicked on, viewed through, or digitized falls within her domain. She gets bombarded with calls and emails all day when she's completely understaffed and often eating lunch at her desk. She's cynical, stressed, a survivor of the dot-com fallout, and yet still passionate about her work.


Read on...and you'll get an appreciation of what happens in the average day of an interactive agency professional.
--------

by Steve Hall    Nov-19-02    




Interactive's Re-Birth

From Online Spin:

Playing a Role in Interactive's Renaissance

There seems to be more of an interest in interactive marketing these past few months. Clients are looking to make more of a commitment to this medium in 2003. The dollars are starting to follow the eyeballs, proving that this axiom of media is still indeed true. There is still a sense of cautiousness, however, and we need to be sensitive to it. The old saying still holds true, �Burn me once, shame on you. Burn me twice, shame on me.�

Tom Hespos brings up five cornerstones, as he calls them, on which companies need to be built to survive in this new era:

1. Sound Business Principles
2. Moral Correctness
3. Consumer Choice
4. Patience
5. Industry Involvement

A nice summary of the potential "re-birth" of an industry.


--------

by Steve Hall    Nov-19-02    




« Oct-02 | This archive, pg:  1  |  2  |  3  |  4  |  5  |  6  |  7  |  8  | Dec-02 »






Featured FREE Resource: