The Next Pop Up: The Talking Banner Ad

So now we are going to have ads that talk to you based on your online activity and your demographic profile. Can you imagine what the porn industry is going to do with this?

How’d you like to be sitting in your office one day (in clear audio range of co-workers) and suddenly you hear:

“Hey honey, I noticed that you were having trouble closing the 3,000 porn pop ups that were attacking you last night when you “accidently” went to our site. Can I interst you in some of our sex tools?”

Another good reason to keep your speaker turned down.

Advertising That Knows Where You are

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Steve Hall

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