The term is not new but mass customization is becoming a larger part of the commerce pie. You can now order customized pants from Lands End and elswhere. It won't be long before almost every product will be customized to your exact specifications.
If only marketing programs could get to that point as fast as retailers.
Wired: The Customizer Is Always Right
Here is an interesting article in the Boston Globe acknowledging how webloggers brought the Trent Lott story from the background to the foreground. It goes on to say that many mainstream journalist now regulary refer to blogs for breaking stories. It also states the humble attitude of us webloggers that, yes, we are on the forefront now, but like anything new, we will shortly become just another mode of communication.
Boston Globe: The Descent of Trent Lott Brings the Rise of 'Bloggers'
FYI. Not much, if any, posting here until after the New Year.