Britney Spears Sues Skechers Over Marketing Mess

Is it just me, or is Britney in one a big downward spiral? First she loses her boyfriend. Then new fans reject the sex-symbol, belly shirt thing. Then she backs out of her Nyla restaurant deal. Then Pepsi chooses Beyonce over Britney for its new advertising campaign. Then TV shows want to emulate more Avril and less Britney.

Oh, and don't forget, she is getting stalked too.

Now Spears and Skechers are suing each other because they disagree on how each party followed the marketing agreement.

What's next? A ten year, Debbie Gibson-like disappearance and a Playboy layout?

Entertainment Weekly: Britney Spears Sues Skechers Over Skates

UPDATE - BBC News: Britney Loses out to PlayStation [via MarketingFix]


by Steve Hall    Dec-27-02    

Billboards to Target Advertising Message Based on Radio Station Listenership

I've heard a lot about Tom Langeland and Alaris Media Network. He is offering a new billboard that will change message (video and text) partly based on what radio station a car has tuned in. The technology will try to deduce the most heavily listened to station at any given time, match that with known demographics from Media Audit for the station, and then change the advertising message based upon those demos.

This is the same technology that car dealers use to find out what stations are listened to when customers test drive cars so that the dealers can then advertise on those stations.

I'm not sure how targeted you can really get with outdoor advertising. Almost every possible demographic is on the road at any given moment and trying to slice that audience up will be difficult. Afterall, outdoor is more of a mass reach vehicle then a targeted one. Maybe this is a step in the direction to change that. At the minimum it is a step ahead for the tired outdoor advertising medium.


by Steve Hall    Dec-27-02    

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