Now here's some branding and advertising packaging I'd like to see:
Hottie Body Detergent
Get your hottie super clean with new Hottie body detergent! This ultra sexy formula contians super betty activators for a really hot clean! Makes a great gift for anniversaries, Valentine's Day, or use it to win her heart! Contains 3 oz. of high quality powdered body wash.
beautyofasite: Body Detergents
[via reverse cowgirl]
You will be hearing a lot of Rolling Stones music in the first quarter whether you want to or not. Ford will be using the Stones' classic "Start Me Up" in seven different commercials to promote the manufacturer's line of vehicles.
Ad Age: Rolling Stones to Hawk Ford Vehicles
I just found this site courtesy of the ever vigilant Gawker. It's a site that collects TV commercials that run only in Japan yet star our own beloved American movie ans rock stars.
Watch Brooke Shields make cheesy coffee commercials. See Brad Pitt surf down a stairway for Edwin (Levis, I think). And watch J Lo and Winona sell Subarus.
Funny to see the different cultural expectations between the two countries. Make this site a regular visit. You'll get a good laugh.
Panderers in Japan
Here is the Ad Age round up of the 20 most effective television commercials for the year. The data, provided by Intermedia Advertising Group, measures recall of an ad and its brand withing 24 hours after the ad has aired.
Toy R Us tops the list this year with its Geoffrey the Giraffe spot. Toys R Us also had the number 3 and 4 position on the list as well. Number 2? None other than the much-maligned (by me) Britney Spears spot for Pepsi Twist in which Austin Powers punches poor Britney.
Ad Age: The 20 Most Effective TV Ads of
Here's a nice summary study by Ad Track (Harris Interactive and USA Today) revealing what types of commercials were succesful in 2002.
USA Today: Advertisers, viewers: It's OK to be funny again
Is it just me, or is Britney in one a big downward spiral? First she loses her boyfriend. Then new fans reject the sex-symbol, belly shirt thing. Then she backs out of her Nyla restaurant deal. Then Pepsi chooses Beyonce over Britney for its new advertising campaign. Then TV shows want to emulate more Avril and less Britney.
Oh, and don't forget, she is getting stalked too.
Now Spears and Skechers are suing each other because they disagree on how each party followed the marketing agreement.
What's next? A ten year, Debbie Gibson-like disappearance and a Playboy layout?
Entertainment Weekly: Britney Spears Sues Skechers Over Skates
UPDATE - BBC News: Britney Loses out to PlayStation [via MarketingFix]
I've heard a lot about Tom Langeland and Alaris Media Network. He is offering a new billboard that will change message (video and text) partly based on what radio station a car has tuned in. The technology will try to deduce the most heavily listened to station at any given time, match that with known demographics from Media Audit for the station, and then change the advertising message based upon those demos.
This is the same technology that car dealers use to find out what stations are listened to when customers test drive cars so that the dealers can then advertise on those stations.
I'm not sure how targeted you can really get with outdoor advertising. Almost every possible demographic is on the road at any given moment and trying to slice that audience up will be difficult. Afterall, outdoor is more of a mass reach vehicle then a targeted one. Maybe this is a step in the direction to change that. At the minimum it is a step ahead for the tired outdoor advertising medium.
The term is not new but mass customization is becoming a larger part of the commerce pie. You can now order customized pants from Lands End and elswhere. It won't be long before almost every product will be customized to your exact specifications.
If only marketing programs could get to that point as fast as retailers.
Wired: The Customizer Is Always Right
Here is an interesting article in the Boston Globe acknowledging how webloggers brought the Trent Lott story from the background to the foreground. It goes on to say that many mainstream journalist now regulary refer to blogs for breaking stories. It also states the humble attitude of us webloggers that, yes, we are on the forefront now, but like anything new, we will shortly become just another mode of communication.
Boston Globe: The Descent of Trent Lott Brings the Rise of 'Bloggers'
FYI. Not much, if any, posting here until after the New Year.