Penthouse Gets Into The Nightclub Business
Penthouse picks up where Playboy left off. Playboy's "Bunny Clubs" of the 60's and 70's didn't make it so we shall see what happens for Penthouse. With Playboy changing it's editorial to a perhaps "less nude" approach, maybe this is the opportunity for Penthouse to fill the gap that we all know will always be there. Guys will be guy, right?
Penthouse Magazine plans to license a chain of upscale strip clubs around the country, hoping to cash in on its well-known name and expand its franchise as magazine sales have ebbed.
The first Penthouse Key Club was filled with customers on its grand opening Wednesday in Cleveland, and the second will open Friday in Dallas. Penthouse consultant David ''Slim" Baucom said the magazine expects to sign up about two dozen strip clubs nationwide over the next two years.