Tech Companies Use DRTV to Increase Sales
While companies fear losing the retail sales channel to DRTV, Lawrence says the opposite is true. "It pre-sells people because the medium itself takes people through awareness, consideration, late consideration and the ability to purchase," he says. "Tons of retailers, like Best Buy, Sears and Home Depot, are using DRTV in order to move inventory," he explains.
Written by Steve Hall Comments (0) Dec- 5-02