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From MarketingFix: Internet marketing and media news aggregation and analysis from dozens of sources provided with insight, brevity and occasional sarcasm.
Some Question DoubleClick's Latest Online Ad Study
Just like Maxim and others, Gear is partnering with J. Walter Thompson to produce a half hour music show called "Conversations" which will be hosted by Bob Guccione Jr.
So this is the trend that will follow reality programming?
So now you can plaster your logo on a pool table and balls. Nifty. Courtesy of Encompass Outdoor Media, this is the latest form of ad onslaught. Do you really want to go into a pool hall, have a beer, relax...and stare at a McDonald's logo? Innovative, yes. Annoying? Of course.
Will it work? It all depends on the creative. And your threshold for pain.
"North Korea continues amassing a nuclear cache. The country is on the verge of war. That's reality. But it's not spiking the ratings on prime time."
So summarizes an article in Business Week about Reality TV and how it is taking us over and pushing far more important issues to the side. The article likens it to Crack. The ride is great on the way up but it's a bad fall on the way down.
Why do we like it?
"By vaulting nobodies into overnight celebrities, these shows appeal to the flip side of America's fascination with stardom: people's secret resentment at being shut out of Hollywood's seven-carat system. Reality TV is revenge for the regular Jane and Joe."
All well and good but it may end in with a very big and collective withdrawl.
Cable TV is allowing for some very interesting targeting abilities as dicussed in this MediaPost article:
A deal signed last December now allows spot cable rep firm National Cable Communications to test technology from Visible World and SeaChange International. The technology gives advertisers the ability to put together different versions of commercials and deliver them to customers in different geographic zones using cable TV availability. The manufacturers say the variables that can be customized in real time include geographic selectivity, programming content, demographic clusters, date/time sensitivity, and product offerings.
The staff at ZDNet Tech Update has been laid off. How are they looking for work? They have put themselves up for bid on eBay as a turnkey online publishing solution. A new form of classified advertising? Will it work? Monitor their bids on eBay to find out.
TiVo and Fox have put together an agreement that will provide TiVo's 510,000 subscribers movie trailers, behind the scence footage, interviews, and music. Here's the PR quip:
"Companies that know entertainments understand that TiVo Showcases offer a rich, creative promotional opportunity that does more than advertise," said Brodie Keast, TiVo's senior vice president and general manager. "The unique capabilities of the TiVo Showcase let marketers build deeper relationships with viewers."
It's nice to see that at least some companies are realizing that using a TiVo is not stealing TV as some television executives would have us belive but rather a new and exciting medium with it's own new and exciting marketing possibilties.
I know. Everyone is sick of talking about the Superbowl ads by now but here's a look at IAG's Brand Recall Index for the big day. Ozzy scores the number one slot with the Pepsi Twist ad followed by the FedEx Castaway ad and Visa's Tiki Barber Ad. A good list because it is actually based in fact.
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