Neilsen Adds to Advertising Monitoring Service

Neilsen has added five national cable networks and 9 national magazines to its list of monitored media. Nielsen Monitor-Plus will now collect advertising information from 45 cable networks and 222 national consumer magazines, along with the 13 other media types monitored both nationally and locally.

Neilsen Press Release: NIELSEN MONITOR-PLUS EXPANDS COVERAGE
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by Steve Hall    Jan- 7-03    




Technology Ad Spend to Increase?

So Cisco is going to launch a $150 million campaign within the next three months. Wouldn't it be nice if the rest of the sagging tech industry followed.

BrandWeek: Cisco Rides Again with $150M Campaign
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by Steve Hall    Jan- 7-03    




New Hispanic Direct Mail Magazine Launches

Cupones Hispanos is a new monthly direct mail magazine targeted to the growing Spanish language population. The magazine will launch initially in the high density Hispanic areas of the Bronx and Hudson County where the Hispanic population, according to the publisher, reaches nearly 40%. The first issues will arrive in homes beginning January 9th. The magazine plans to reach all Hispanic household in the New York area by late Q3 of 2003. Additionally, plans are in place to expand to other Hispanic markets in the US.

The magazine was created by long time Spanish language broadcast/media executive Alfredo Alonso. Alonso, Vice Chairman of Mega Communications, LLC, has owned and operated 21 Spanish radio station groups since he started the company in 1996 with his first acquisition of WURD/Philadelphia. The group expanded into Hartford in 1997, Tampa in 1997, Washington DC in 1998, Orlando in 2000 and finally New York in 2000.

From the press release:


Cupones Hispanos releases its first mailing. Cupones Hispanos has been established in order to provide a new and affordable advertising medium for the growing Spanish language population. Cupones Hispanos becomes the first ever U.S. Spanish language direct multi-mail magazine. The unique concept of Cupones Hispanos is that advertising and coupons will be delivered in Spanish for best results with Hispanic consumers.


There is no web site. Contact Adam Velazquez (201) 225-9595 with inquiries.

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by Steve Hall    Jan- 7-03    




ABC Report on Newspaper Circulation Growth

The newspaper industry saw large increases in circulation in 2002 as reported by ABC. USA Today, the nation's largest paper increased its circulation by 16% to 2,610,225. The biggest gain was the Chicago Tribune increasing 65% to 1,012,240. It was a good year for the newspaper industry.

Who said the Internet would kill newspapers?

ABC: Audit Bureau of Circulations - Reader Profile - Top 100 Newspapers

More: Editor and Publisher: Newspaper Outlook 2003

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by Steve Hall    Jan- 7-03    




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The Internet is Ready for Prime Time Advertising

Ad legend, Hall Riney, says the Internet is ready to give the :30 a run for it's money. Read more on MarketingFix.

MarketingFix: MarketingFix: Selling The Internet -- Is It Time Yet?
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by Steve Hall    Jan- 7-03    




Now Network Execs Sue to Stop Competing Network Shows

Leslie Moonves of CBS is upset because rival network ABC is launching a competing reality show to Survivor. If I was Leslie, I'd be worried too. Does anyone still watch Survivor?

LA Times: CBS Exec Testifies on 'Survivor' Rival (registration required)
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by Steve Hall    Jan- 7-03    




People and Forbes Top the Ad Page List for 2002

When the Publishers Information Bureau publishes their ad-page report for the year later this week, it will show that People and Forbes top the list. People will show 3,700 pages which is a 2.4% increase over 2001. Even though Forbes is down to 3,505 pages or 6% from 2001, it will hold the second place position.

New York Daily News: People magazine ad pages leader
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by Steve Hall    Jan- 7-03    




Radio Revenue Grows for Two Months in a Row

Radio revenue grew 13% in October following an increase of 17% in September. The medium has been on the rise for 8 months now with a 2002 year to date increase of 5% over 2001.

MediaPost: Radio Posts Double Digit Gains Two Months In A Row

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by Steve Hall    Jan- 7-03    










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