Celine Dion Will Appear in Chrysler Ads

In a new campaign for Chrysler with the slogan, "Drive and Love", Celine Cion will work her magic for the Pacifica station wagon, Crossfire sports coupe, Town and Country minivan, Sebring convertible, and the PT Cruiser.

The ads will be done in black and white and will will contain songs from Dion's current and forthcoming albums including a single called, "I Drove All Night". Ads debut this Sunday.

Reuters: Pop Diva Celine Dion Pitches 'Love' for Chrysler


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by Steve Hall    Jan-15-03    




Miller Cat Fight Ad Continues the Tradition of Beer Babes

In the post below, we have crotch shots hawking Gucci and now, from Miller, we have women stripping down to bra and panties and having a catfight that turns out to be just a fantasy a guy at a bar was imagining as a great idea for a commercial. We have so much fun in advertising don't we? Of course there were the usual complaints to Miller about the spot but a USA Today poll shows that most people don't think the spot is sexist or they simply don't care.

USA Today: USATODAY.com - Miller Lite's 'Catfight' ad angers some viewers

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by Steve Hall    Jan-15-03    




Is This Advertisement Offensive?

Vogue is running this ad for Gucci in the European editon of Vogue that is basically a fashion crotch shot. Now, there's nothing wrong with this kind of photography in the right context. But in a magazine like Vogue does this go to far? Does it degrade women? Does it perpetuate cheapening of our culture? Or are we just over reacting and being puritanically old fashioned? You decide.


This is London: G marks the spot in Gucci ad

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by Steve Hall    Jan-15-03    




Can't We All Just Get Along?

Justin Dumped Britney. Fred Durst likes Britney but she says she still likes Justin. And Justin is going on tour with Christina. This is getting interesting. How is this relevant to advertising? It isn't. Call it a commercial from your regularly scheduled Adrants programming.


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by Steve Hall    Jan-15-03    




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Former D'Arcy Employees to Handle Philips

Only in the convoluted world of advertising agency mergers and aquisitions could this happen. D'Arcy closed after it's parent, Bcom3, was bought by Publicis. Philips had been handled by D'Arcy. So now Leo Burnett, division of BCom3, wins the Philips account...and staffs the account with former D'Arcy staff. Follow that? Neither did I.

But here's how we, in the ad business make that all sound good:

"The fact that we can maintain the world-class, integrated communications team we had in place and augment it with the added resources of the Leo Burnett network has made the difference in the selection process," said Enderson Guimaraes, head of global brand management for Royal Philips NV, in a statement.

Right.

AdWeek: Leo Burnett Gets Philips Brands
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by Steve Hall    Jan-15-03    




AOL Wants Mel Karmazin

AOL/Time Warner is aggressively wooing Mel Karmazin, president of Viacom, to be its next cheif executive. I suppose if anyone can give AOL/TW the much needed kick in the ass, Mel could do it.

NY Post: NYPOST.COM Business: WARM MEL-COME By ERICA COPULSKY and TIM ARANGO
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by Steve Hall    Jan-15-03    










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