Do we really need an hour long television special detailing the morphing of Michael Jackson's face? The news department at NBC thinks so. It will be a Dateline special that will air during February sweeps.
What's to know? He's got problems. He's ugly. What's the big deal?
Oh yea, silly of me. Ratings. That's what it's all about. So all you media buyers out there, go get this one.
Washington Post: NBC News Raises Eyebrows (washingtonpost.com)
An ad campaign is breaking today to promote the new magazine from Lifetime which will launch in April.
Dow Jones: Lifetime Magazine Gears Up for Launch With Promo Push
Monster will launch a new ad to promote a new job service that will cater to the so called "blue collar" category of the workforce.
"Monster is the worldwide leader in connecting all types of job seekers and employers. The launch of our Skilled & Hourly brand expansion strengthens our 'Monster Works for Everybody' commitment," said Jeff Taylor, founder and chairman of Monster. "Skilled & Hourly is the latest example of how Monster continues to help every type of job seeker - from part-time hourly workers to full-time executives - connect with employers and quality job opportunities across all industries."
Yahoo PR: Monster Launches Skilled & Hourly Initiative During Super Bowl
Sometimes it happens on purpose. Sometimes it is pure coincidence. This time it was a Chili's ad that ended up looking just like a Schlotzky's ad.
"We cracked up when we saw Chili's new ads that look like ours--same beatbox guy and a strikingly similar set," said John C. Wooley, president and CEO of Schlotzsky's, Inc. "Looks like a clone. Apparently the Raelians have landed at Chili's."
"Of course we're flattered," Wooley was quick to add. "Next year, we'll send our creative team to Chili's and pitch for their lucrative advertising account. We could sure use the money, and it looks like they could use an original commercial."
Wooley has invited the Chili's creative team to Austin TX to have a little fun and to make sure they truly know South Austin culture. If they pass his test, he'll politly let them of the "copyright" hook. Wouldn't it be nice if more situations like this resolved themselves this way?
Yahoo: Chili's Ads Give Nod of Approval to Schlotzsky's Deli Creative Team