Some Superbowl Advertisers Forgot About Their Web Sites

Seems some advertisers forgot about what might happen if, say, 20 million people try to go to your web site all at once. Cadillac's site suffered but Levi's did not. CBSNews reports a Keynote Systems study that ranked how responsive each site was during the game.
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by Steve Hall    Jan-27-03    




Rance Crain on the Miller Beer Ad

He doesn't like the Catfight ad and he makes some good points as to why it may not achieve much in the way of brand building for Miller.
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by Steve Hall    Jan-27-03    




Fox to Launch Some Series in Summer

Faced with a full months interruption in programming because of commitments to baseball, Fox plans to launch some Fall series earlier this year hoping to build a stronger base and stave off losses caused by the month long baseball playoffs. In the past, Fox says this baseball hiatus has hurt new show's chances since they air only a couple of weeks prior to the baseball playoffs or they don't launch until November. By starting shows in July, the prevailing logic assumes viewers will have time become more involved in the shows an therefore come back after the hiatus. [via Media Daily News
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by Steve Hall    Jan-27-03    




US Ad Spending Up 3.3% According to CMR/TNS

According to a CMR/TNS report, overall ad spending will be up 3.3% in 2003. Most growth will occur early in the year and will be lead by Spanish Language TV (9.3% growth) and the Internet (7.4% growth. [via eMarketer]
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by Steve Hall    Jan-27-03    




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A More Official Superbowl Ad Review

Here's the more professional review of the Superbowl ads. As opposed to my simple minded review below.
And you can review them here courtesy of Ad Age.
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by Steve Hall    Jan-27-03    










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