eBay: The New Form of Advertising?

The staff at ZDNet Tech Update has been laid off. How are they looking for work? They have put themselves up for bid on eBay as a turnkey online publishing solution. A new form of classified advertising? Will it work? Monitor their bids on eBay to find out.
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by Steve Hall    Jan-30-03    




TiVo and Fox Partner

TiVo and Fox have put together an agreement that will provide TiVo's 510,000 subscribers movie trailers, behind the scence footage, interviews, and music. Here's the PR quip:

"Companies that know entertainments understand that TiVo Showcases offer a rich, creative promotional opportunity that does more than advertise," said Brodie Keast, TiVo's senior vice president and general manager. "The unique capabilities of the TiVo Showcase let marketers build deeper relationships with viewers."

It's nice to see that at least some companies are realizing that using a TiVo is not stealing TV as some television executives would have us belive but rather a new and exciting medium with it's own new and exciting marketing possibilties.
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by Steve Hall    Jan-30-03    




IAG Superbowl Ad Ratings

I know. Everyone is sick of talking about the Superbowl ads by now but here's a look at IAG's Brand Recall Index for the big day. Ozzy scores the number one slot with the Pepsi Twist ad followed by the FedEx Castaway ad and Visa's Tiki Barber Ad. A good list because it is actually based in fact.
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by Steve Hall    Jan-30-03    




MarketingFix Online Advertising Headlines

The Best of Search
AOL Posts Second Record Loss
More Analysis of Super Bowl Ads
Ads Getting Bigger, or are they?
The History of Targeting
Yahoo! Launches Pay Version of LAUNCHcast
ComScore and Media Audit Partner
Domain Giant Moves into Email Marketing
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by Steve Hall    Jan-30-03    




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Telemarketers Whine About Do Not Call Lists

In a bid to save their skins, telemarketers have gone to court to prevent the U.S government from setting up a national Do Not Call list. They claim that this list, set up by the FTC, would be an infringement on free speech. Don't you love how everyone takes that first ammendment and twist the crap out of it?

Telemarketers are the pop up of offline marketing. Nobody likes it but for some reason it works. Very frustrating to those of us that hate these forms of marketing.
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by Steve Hall    Jan-30-03    




More Brilliant TV Programming Moves

ABC, in some sort of misguiged wisdom moved 'The Practice' to Monday at 9P directly opposite ratings winner and sleeze fest, 'Joe Millionaire'. What were they thinking? Granted, no one intelligent enough to watch 'The Practice' would be caught dead watching 'Joe Millionaire' but that is apparently what happened as represented by the ratings. 'The Practice' was killed by 'Joe Millionaire'.

What was wrong with Sunday at 10P? Is 'Dragnet' more important to the network than 'The Practice'? I love Ed O'neill but killing 'The Practice' was not the most intelligent decision. But hey, I'm not a TV executive so what do I know?
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by Steve Hall    Jan-30-03    




AOL to Review Six Agency Finalists

In what will be perhaps the biggest uphill battle ever undertaken by an ad agency, AOL is reviewing six finalists for its $150-200 million marketing budget. The six vying for the challenge are BBDO; Crispin, Porter & Bogusky; DDB; HHCC; Saatchi & Saatchi; and Weiden and Kennedy.

God help you.
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by Steve Hall    Jan-30-03    




Ted Turner Steps Down From AOL/Time Warner

Along with AOL/Time Warner's plunging value and write downs, Ted Turner is steping down as AOL/TW Vice Chairman to spend more time on his philanthropic endeavors.
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by Steve Hall    Jan-30-03    










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