Accepting Tivo/PVR Ad Skipping and Moving On
There has been so much whining and complaining among television executives about these new technologies that allow viewers to skip commercials. What these executives fail to understand is there is nothing they can do about it. The landscape is changing. Video On Demand, anything on demand for that matter, is upon us and is growing fast. Clinging to old business models will simply be the death of media companies.
Here is a good article about this very topic.