An Advertising Recovery?

Is an Ad Industry recovery in sight this year? I think so and so does my partner, Rick Bruner, over at MarketingFix. Here's what he has to say about it:

Press Release: CMR/TNS Media Intelligence Forecasts Moderate Rise In Overall Ad Spending For 2003... MediaPost: Rebound Continues

CMR/TNS Media Intelligence (that's a heck of a brand, eh?) predicts that the Internet advertising market is going to grow by 7.4% in 2003. I'm pleased to see they predict growth. I'd even venture to say we may see low double-digits again in our lifetime, if not this year. I think CMR has always been a bit too old-school in its predictions of ad spending online, which it consistently pegs well below the IAB, which is the benchmark I prefer.

Folks, we're in for a recovery, I can feel it in my bones. Just consider the following:

CMR may think growth will be only 7.4%, but you can put me down for at least a baker's dozen, please.


Link to Story: CMR Predicts Net Ads Up 7.4% in 2003
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by Steve Hall    Jan-16-03   Click to Comment   
  

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