AOL to Review Six Agency Finalists

In what will be perhaps the biggest uphill battle ever undertaken by an ad agency, AOL is reviewing six finalists for its $150-200 million marketing budget. The six vying for the challenge are BBDO; Crispin, Porter & Bogusky; DDB; HHCC; Saatchi & Saatchi; and Weiden and Kennedy.

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Steve Hall

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