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Chicago's Red Newspapers Add Subscription Fee

So after a not so smart launch mentioned here, the Gen-Y focused Chicago tabloids are now switching from a free to a paid circulation model. The Tribune publishes 'Red Eye' and the Sun-Times publishes Red Streak. Given that the audience was less than lukewarm to the launch, one would hope they have improved the product to more closely match market needs.

MediaPost: Red Dailies To End Sampling
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Written by Steve Hall    Comments (0)     Jan-23-03  

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