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Coke Gets "Real" With New Advertising Campaign

Staring the likes of Penelope Cruz, Courtney Cox, David Arquette, Mya, and Common, Coke launches a campaign which is all about being real and true to oneself.


In a statement, Esther Lee, chief creative officer of Coca-Cola North America, said, "These ads convey what consumers told us it means to 'be real.' Being true to yourself, plugging in to life and connecting with others, with a natural optimism. Creatively, the upbeat tone of the campaign reflects the heart, fun and desire that are core characteristics of Coca-Cola."


AdWeek: Stars Shine in Coke Campaign

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Written by Steve Hall    Comments (0)     Jan- 9-03  

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