Gen-Y Focused WB Network Turns a Profit
WB was smart when it launched amid concerns that there was not room for a fifth network.
So WB created a world where young women with bare midriffs and pretty faces fight monsters, bewitch thieves or fall in love with attractive young men in music-videolike montages.
And with that, the WB had cashed in.
NYT: A Network That Serves Youth, and Sells It as Well