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Reality Shows a Huge Benefit for 18-34 Advertisiers

If you are an advertiser trying to reach the 18-34 audience, then reality television is the place for you. Wednesday's debut of Bachelorette had 17.4 million viewers and Monday's Joe Millionaire drew 18.6 million.

We certainly do like our trash TV.

Entertainment Weekly: Entertainment Weekly's EW.com | EW.com News: "Bachelorette" leads reality ratings stampede
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by Steve Hall    Jan-10-03    




Television For The Dudes

For those that don't have the Playboy channel, you can now get your kicks, albeit a TV13 version, from the new TNN. Didn't that used to be a country channel? Well, it's now it the 24 hour a day channel for guys.

They say the programming will consist of video games, men's health and finance but I'm sure there will be a hefty dose of Baywatch reruns and other jiggle shows.

Might be fun...if your a guy.

LA Times: The Guy's the Thing at Revamped TNN Channel
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by Steve Hall    Jan-10-03    




No Wonder Why People Are So Stupid

Well, at least 22% of us. That's how many of us get our news from talk radio. This figure was just put out by Gallup and it is twice as high as it was four years ago.


"The growing trend of news in this country is interpretation ahead of the facts, of talk rather than information," said Amy Mitchell, associate director of the Project for Excellence in Journalism, a Washington, D.C.-based organization dedicated to raising the standards of American journalism.


This is just so unfortunate.

LA Times: 22% of Americans get news from talk jocks
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by Steve Hall    Jan-10-03    




Frederick's of Hollywood is Back

The cheesy lingerie maker is back from chaper 11. It's re-tooling it's brand, introducing new product lines, and opening and remodeling stores. I can't wait for the ad campaign to start. Maybe we'll see a Victoria's Secret style runway show. Maybe if they were less sleeze and cheese and more elegance, they might gain a greater market share.

Oh but wait, some of us like that Frederick's sleeze and cheese...in the privacy of our own bedrooms of course.

In any event, look to see more red satin maid's costumes about.

DMNews: DMNews.com | News | Article


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by Steve Hall    Jan-10-03    




Keep That SUV and Eat Beef

If we are going to drive fat gas-guzling SUV's we might, we might as get fat on beef too. OK, OK...I admit it. I have an SUV and I eat beef. The shame, tha shame.

Maybe I should get a Toyota Prius like all the Hollywood stars are driving now. That would surely make Arianna Huffington happy.

AdWeek: Leo Burnett Touts Beef
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by Steve Hall    Jan-10-03    




Magazine Ad Pages Up For December Down For the Year

Ad pages were up 10.7% in December and up 6.9% in November. However, total ad pages for the year were down 3.2%.

NYT: Big December Gains for Magazine Ads
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by Steve Hall    Jan-10-03    




Is Eminem Selling Out?

He has hit albums. He has a $120 million movie. Now he is endorsing a line of clothing that will bear his name. You know what they say about cool: as soon as you are....you aren't. Be careful Marshall.

PageSix.com: PageSix.com: Celebrity News: EMINEM INKS SHADY RETAIL DEAL
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by Steve Hall    Jan- 9-03    




Advertising Agencies Become Advertainment Agencies

It was destined to happen. With all this talk of advertainment, product placement and the like, it was only a matter of time before an ad agency jumped on the band wagon to take the ride.

Taxi, one of Canada's most successful independent advertising shops, announced the launch of chokolat, the first "branded entertainment" agency in the country.

National Post: Agency spinoff to meld entertainment and marketing
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by Steve Hall    Jan- 9-03    




Coke Gets "Real" With New Advertising Campaign

Staring the likes of Penelope Cruz, Courtney Cox, David Arquette, Mya, and Common, Coke launches a campaign which is all about being real and true to oneself.


In a statement, Esther Lee, chief creative officer of Coca-Cola North America, said, "These ads convey what consumers told us it means to 'be real.' Being true to yourself, plugging in to life and connecting with others, with a natural optimism. Creatively, the upbeat tone of the campaign reflects the heart, fun and desire that are core characteristics of Coca-Cola."


AdWeek: Stars Shine in Coke Campaign

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by Steve Hall    Jan- 9-03    




WB's High School Reunion Premiere grabs 5.2 Million Viewers

While UPN is struggling to survive, the WB is doing just fine. With it's recently launched "High School Reunion" reality show, the WB had it's highest rated preniere for the time slot.

MediaLife: 'High School Reunion,' reality most steamy
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by Steve Hall    Jan- 9-03    




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