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ABC Report on Newspaper Circulation Growth

The newspaper industry saw large increases in circulation in 2002 as reported by ABC. USA Today, the nation's largest paper increased its circulation by 16% to 2,610,225. The biggest gain was the Chicago Tribune increasing 65% to 1,012,240. It was a good year for the newspaper industry.

Who said the Internet would kill newspapers?

ABC: Audit Bureau of Circulations - Reader Profile - Top 100 Newspapers

More: Editor and Publisher: Newspaper Outlook 2003

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by Steve Hall    Jan- 7-03    




The Internet is Ready for Prime Time Advertising

Ad legend, Hall Riney, says the Internet is ready to give the :30 a run for it's money. Read more on MarketingFix.

MarketingFix: MarketingFix: Selling The Internet -- Is It Time Yet?
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by Steve Hall    Jan- 7-03    




Now Network Execs Sue to Stop Competing Network Shows

Leslie Moonves of CBS is upset because rival network ABC is launching a competing reality show to Survivor. If I was Leslie, I'd be worried too. Does anyone still watch Survivor?

LA Times: CBS Exec Testifies on 'Survivor' Rival (registration required)
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by Steve Hall    Jan- 7-03    




People and Forbes Top the Ad Page List for 2002

When the Publishers Information Bureau publishes their ad-page report for the year later this week, it will show that People and Forbes top the list. People will show 3,700 pages which is a 2.4% increase over 2001. Even though Forbes is down to 3,505 pages or 6% from 2001, it will hold the second place position.

New York Daily News: People magazine ad pages leader
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by Steve Hall    Jan- 7-03    




Radio Revenue Grows for Two Months in a Row

Radio revenue grew 13% in October following an increase of 17% in September. The medium has been on the rise for 8 months now with a 2002 year to date increase of 5% over 2001.

MediaPost: Radio Posts Double Digit Gains Two Months In A Row

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by Steve Hall    Jan- 7-03    




Shania Twain Will Play Super Bowl Halftime

We won't miss Britney. We won't miss Bono. This year, we have Shania Twain to watch during the halftime show.

Entertainment Weekly: Shania Twain will play the Super Bowl halftime show
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by Steve Hall    Jan- 6-03    




Nextel Launches New Campaign in Midst of Agency Review

Nextel is launching a new ad campaign developed by Mullen while at the same time conducting an agency review. Perfect timing?

Ad Week: Nextel Bows National Campaign
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by Steve Hall    Jan- 6-03    




Ad Age Roundup of Advertising best and Worst 2002

Among the gems:

Most inconsequential media story of the year: The resurgence of Us magazine.

Most irrelevant media story of this or any year: TV Guide's search for a new editor.

Ad Age: PARTING SHOTS AT 2002
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by Steve Hall    Jan- 6-03    




Britney Spears Does Something Right: Advertising

So after a tough few months for Britney, she comes out on top in the advertising world. At least according to Ad Age's Bob Garfield, advertising's answer to creative punditry. In his year end wrap up of the best television commercial personalities, Britney wins the Best Celebrity Performance category besting Carrot Top, Duce Staley, and Mike Piazza.

Congratulations Britney. Maybe there is a future for you. Who am I kidding? Of course there is!

Ad Age: BRITNEY SPEARS GETS TOP BOBBY

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by Steve Hall    Jan- 6-03    




Porsche Launches Ad Campaign for $56,000 SUV

I think this whole SUV thing is getting insane. How many people can afford to buy a $56,000 SUV? Maybe two? Isn't Porsche a sports car? What's with all this messing around with the meaning of a brand? Oh yea, brand extension. That's what we like to call it. Retain those customers. God forbid a Porsche driver be seen in a Ford Explorer.

USA Today: USATODAY.com - Porsche Cayenne powers $15 million ad campaign


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by Steve Hall    Jan- 6-03    




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