Magazines Extend Brands to Television
More and more magazines are taking their brands to television in an effort to increase brand awareness and circulation. Car and Driver has had a television show on TNN for three years and Maxim announced plans to air television specials. Other magazine taking to the airwaves are Woman's Day, Vogue, Esquire, Better Homes and Gardens, Ladies Home Journal, and Road and Track.
MediaDailyNews: Magazines Extending Brands to TV