Marketing to Teens the Right Way

The Teen segment is the smartest segment out there when it comes to marketing and advertising. They always know it when they see it and they will ignore any attempt you make to reach them if you try to do it in a concealed fashion such as subtle product placement, etc.

Rather then trick this audience, the way I see it is that marketing to teens must go one of two ways. First, simply state the fact they you are marketing to them. In effect saying, "I'd like you to consider this product/service." The second, as stated by Robert Loch on MarketingFix, is to make the experience so involving that it becomes a "cause" they want to be a part of. Easier said then done, unfortunately.

MediaPost: Teen Marketing Online: Know Your Audience

More: Teens imagine new possibilities
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by Steve Hall    Jan-16-03   Click to Comment   
  

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