Neilsen Adds to Advertising Monitoring Service

Neilsen has added five national cable networks and 9 national magazines to its list of monitored media. Nielsen Monitor-Plus will now collect advertising information from 45 cable networks and 222 national consumer magazines, along with the 13 other media types monitored both nationally and locally.

Neilsen Press Release: NIELSEN MONITOR-PLUS EXPANDS COVERAGE
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Written by Steve Hall    Comments (0)     Jan- 7-03