New Hispanic Direct Mail Magazine Launches

Cupones Hispanos is a new monthly direct mail magazine targeted to the growing Spanish language population. The magazine will launch initially in the high density Hispanic areas of the Bronx and Hudson County where the Hispanic population, according to the publisher, reaches nearly 40%. The first issues will arrive in homes beginning January 9th. The magazine plans to reach all Hispanic household in the New York area by late Q3 of 2003. Additionally, plans are in place to expand to other Hispanic markets in the US.

The magazine was created by long time Spanish language broadcast/media executive Alfredo Alonso. Alonso, Vice Chairman of Mega Communications, LLC, has owned and operated 21 Spanish radio station groups since he started the company in 1996 with his first acquisition of WURD/Philadelphia. The group expanded into Hartford in 1997, Tampa in 1997, Washington DC in 1998, Orlando in 2000 and finally New York in 2000.

From the press release:

Cupones Hispanos releases its first mailing. Cupones Hispanos has been established in order to provide a new and affordable advertising medium for the growing Spanish language population. Cupones Hispanos becomes the first ever U.S. Spanish language direct multi-mail magazine. The unique concept of Cupones Hispanos is that advertising and coupons will be delivered in Spanish for best results with Hispanic consumers.

There is no web site. Contact Adam Velazquez (201) 225-9595 with inquiries.

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Written by Steve Hall    Comments (0)     Jan- 7-03