Pop Ups Work...Unfortunately
I hate them. You hate them. But they work. In fact, they work twice as well as typical banners do. I guess it's like telemarketing. We all hate it but there are enough suckers out there that take the calls so telemarketers keep shoveling their crap at us. Same with pop ups. If we click, they will pop. What's an angry surfer to do? Just get Mozilla. It kills pop ups.
CNET: Pop-Ups, the Ads We Love to Hate